Bitcoin's July Rally: A Bear Market Recovery or a New Bullish Trend? (2026)

Bitcoin's recent surge above $60,000 has sparked renewed optimism, but the crypto market's bear market conditions persist, according to CryptoQuant's analysis. While the reclaiming of the $60,000 mark and historical July seasonality suggest further upside, the broader market remains bearish.

The report highlights a crucial point: Bitcoin's July strength is not just a coincidence. It's a recurring pattern during bear markets, with gains averaging around 20% in 2018 and 17% in 2022. This historical trend, coupled with improving demand and easing selling pressure, paints a promising picture for short-term gains.

One key indicator is the 30-day change in total Bitcoin demand, which has recovered from its steepest decline since 2022. The shift towards positive territory in speculative futures demand and slowed spot market selling are positive signs. However, the overall market remains bearish, as evidenced by CryptoQuant's Bull Score Index, currently sitting at 20, well below the threshold for a sustainable bull market.

The analysis also points to improving US investor sentiment as a potential catalyst. The Coinbase Premium Index, a gauge of US investor sentiment, has recovered from deeply negative levels, indicating easing selling pressure. This coincides with Bitcoin's climb back to $64,000, suggesting stabilizing institutional appetite.

Onchain valuation metrics further support the case for a potential market bottom. Unrealized profit and loss margins for BTC held between one and three months dropped below -24% in early June, a level historically associated with short-term undervaluation. This extreme reading often coincides with local bottoms as short-term holders capitulate.

Despite these positive indicators, CryptoQuant emphasizes the need for caution. The bear market conditions are still firmly in place, and a true bull-market regime would require the Bull Score Index to climb above 60. Until then, the current rebound is best seen as a bear-market recovery, not a trend reversal.

In conclusion, while Bitcoin's reclaiming of $60,000 and historical July seasonality offer a glimmer of hope, the broader market's bearish sentiment and the need for a sustained Bull Score Index above 60 underscore the complexity of the current crypto landscape. Investors should approach this recovery with a measured perspective, recognizing the potential for both upside and downside risks.

Bitcoin's July Rally: A Bear Market Recovery or a New Bullish Trend? (2026)

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